Mr. Yaduvendra Mathur

Chairman and Independent Director

Mr. Yaduvendra Mathur is an Indian Administrative Service Officer of the 1986 batch. He has also done a first Class Graduate in Economics and an MBA in Finance. Mr. Mathur has worked with Associated Cement Companies in Mumbai between 1982 – 1984 before joining the Indian Revenue Services (Income Tax) in 1984 and then the Indian Administrative Service (IAS) in 1986, topping his batch. Before joining NITI Aayog, he was Chairman and Managing Director of Exim Bank from February 2014 to February, 2017. In NITI Aayog, he headed numerous policy verticals including infrastructure management and the Knowledge and Innovation Group. He was on the Board of Dedicated Freight Corridor Corporation. After retirement from rank of Secretary to Govt. of India, he was appointed as Regional Co-ordinator in International Solar Alliance. He had long stints in various positions in the Finance Department including Principal Secretary Finance, Government of Rajasthan. Mr. Mathur was Collector & District Magistrate of Bhilwara and Bharatpur and has also served for over three years as Senior Deputy Director at the Lal Bahadur Shastri National Academy of Administration, Mussoorie. Mr. Mathur has interests in entrepreneurship development, infrastructure financing regulatory issues and in behavioural sciences.


Mr. Kumar Shalya Gupta

Chief Executive Officer

Mr. Kumar Shalya Gupta is a seasoned professional with over 10 years of experience in the financial, technology, Digital Marketing and social sector. His expertise lies in creating innovative solutions that address complex business challenges.

He has worked as an advisor and consultant for leading banks and financial institutions in various capacities, including risk management, investment banking, compliance, NPA Management and corporate finance. He has deep understanding of financial instruments and markets and have advised clients on complex financial transactions.He worked with clients to develop risk management frameworks and policies that are tailored to their specific needs. His experience is in both credit and market risk management and have helped clients to assess and manage risks associated with various financial instruments. He was instrumental in developing and executing financing strategies that align with their overall business objectives. He was deeply involved in raising debt and equity capital for the NBFCs, and have helped clients to evaluate various financing options based on their risk appetite and financial capacity. He conducted detailed analyses of their financial statements, identified areas of inefficiencies, and recommended strategies for cost reduction, NPA Management, Liquidity solutions and revenue enhancement.

In the technology sector, he has worked with various startups and established companies to create and implement digital strategies that drive growth and enhance customer experiences. His experience spans across various industries, including e-commerce, fin tech, and healthcare, where he had led cross-functional teams to deliver cutting-edge solutions. He is involved with non-profit organizations and social enterprises to create sustainable solutions that address social and environmental challenges.

As a Chief Business, HR and Technology Officer in PHF Leasing Ltd. his role involved developing and implementing strategies to drive the company’s growth and profitability, while ensuring that technology was leveraged effectively to improve operational efficiency and customer experience. He led a various teams of business and made sure that the companies Targets were achieved without compromising the Asset quality. He is deeply involved in transformation of the company which had Rs. 10 Cores AUM as on September 30, 2021 to more than Rs. 100 Crores AUM as on March 31, 2023 during the challenging COVID situation. One of his key focus areas was to optimize the company’s digital presence and customer experience.

During transformation one of the challenging task undertaken by him was to set processes for the company to increase the portfolio and make recovery of the stressed assets during the pandemic. He worked on several initiatives to improve the company’s risk management and compliance framework. He led the development of a comprehensive credit risk management framework that enabled the company to identify, monitor, and manage credit risks more effectively. He also diversified the product portfolio and introduced secured mortgage lending for MSME and home improvement for financially excluded sector who didnot have access to organised finance. He is instrumental in introducing E-Vehicle financing. His major initiative included diversifying the business of the company from very few districts of Punjab to numerous states of the Country.

Under his leadership the NPA of the company has reduced substantially and most importantly the company has reached a pivotal milestone of reaching 100 Crores AUM (both own book and managed book).

Before Joining PHF Leasing Ltd., on Whole Time basis, Mr. Shalya Gupta was promoter and director of DSB Law Group Pvt. Ltd, he had been instrumental in establishing and growing the company into a leading corporate business advisory firm that specializes in Banking, NBGC, legal and Tax related services. The firm provides a wide range of services to clients, including Business Advisory, treasury management, regulatory compliance, capital structuring, credit risk management, internal and integrated audits, and other related advisory services. The firm has renowned NBFCs and Banks as its clients and Mr. Shalya was responsible in providing such advisory services to the Clients. One of his key responsibilities in this role had been to develop and implement the company’s overall strategy, which includes identifying new business opportunities, expanding client base, and building strategic partnerships with key stakeholders in the industry. He worked closely with the executive teams to ensure that the business objectives are aligned with the changing market trends and the evolving needs of our clients.One of his key responsibilities was to assess the financial performance of these organizations and provide recommendations for improvement.

He also advised these organizations on their credit policies and risk management practices. He reviewed their credit portfolios, analyzed their loan loss provisions, and made recommendations for improving their credit risk management practices. In addition, he advised them on investment opportunities and helped them to create investment portfolios that were aligned with their overall business objectives.

Another important area of his responsibility was to ensure that these organizations were in compliance with the regulatory requirements of the Reserve Bank of India (RBI) and other relevant regulatory bodies. He provided guidance on various RBI compliances, including KYC norms, AML policies, and other regulatory requirements.In addition to his advisory role, he also played an active role in providing training and capacity building to the staff of these organizations. He conducted training sessions on various topics such as credit appraisal, risk management, regulatory compliance, and financial management.

Other Roles Under Taken by Him in the past:

• Founder & CEO : DSB EduTech Private Limited( EmpowerYouth) a Social Re-engineering Initiative striving to empower and develop youth of the country by enhancing their skills by providing them Practical & Specialized Training and by various methods which are designed to provide exposure to the youth such as internships, Mentorship Programme, Startup Induction & support, Industrial Trainings, Seminars, Summits, training and workshop, etc.

• Director : Exclusive Leasing & Finance Limited, Non-Banking Finance Company, working in providing Financial assistance to Schools, Other NBFCs in form of Co-lending and other retail products for MSME Segment.

• Director: Northern India Consultants Pvt. Ltd., a Wealth Management Company Serving Various corporates in their financial Planning and Investment Portfolios

• Co-Founder & CFO: One Youth Media, a media management and consultancy firm working pan India on Alternative Marketing Services and Marketing Advisory including Digital Marketing Solutions, Serving Various Clients Such as Miss India, Miss Diva, etc

• Currently holding the office in various other social initiatives in the capacity of Treasurer, Secretary, etc. NGOs such as Raj Krishan Memorial Foundation, Midland Foundation. He Also Became one of the Youngest Board Of Advisor in The World For AIESEC (Worlds Largest Student Run Organization) and had been a BoA of AIESEC In Jalandhar and Currently is acting BoA of AIESEC In Ludhiana.

As a Board of Advisor (BoA) for AIESEC, he had the opportunity to mentor and guide students who are passionate about making a positive impact in the world. AIESEC is a global platform that provides young people with opportunities to develop their leadership skills, build their networks, and create positive change in their communities.

In his role as a mentor, he worked closely with students to help them identify their goals, develop their skills, and build their networks. He provided guidance and support as they work on projects and initiatives that are designed to create positive impact in their communities.

One of the key areas that he focused on as a mentor is leadership development. He helped students to develop their leadership skills, such as communication, collaboration, and decision-making, and to learn how to apply these skills in real-world situations.

He also provided guidance and support as students work on projects that are designed to create positive impact in their communities. He helped them to identify the key stakeholders, develop project plans, and measure their impact. He also worked with them to identify opportunities for collaboration and partnership, and to develop strategies for engaging with these stakeholders.

In addition to mentoring individual students, He also provided support and guidance to AIESEC as an organization. He helped to develop strategic plans, identify opportunities for growth and impact, and provide feedback and insights based on my experience and expertise.

Overall, His role as a mentor for students who are looking to change the world is both challenging and rewarding.

Educational Qualification/Memberships

• B.Com From DAV College Jalandhar

• Post-Graduation Diploma in Management from London School Of Economics, University of London.

• L.L.B from Guru Nanak Dev University.

• Lean Six Sigma Green Belt (International Practicing License)

• Lean six sigma Black Belt (Practicing License In India)

• Mutual Fund Management Certification from National Institute of Securities Market

Contributions to Social Sector

• Head of Development Sector of AIESEC in Jalandhar, Ludhiana and Amritsar, 2012, Hosted 200 Foreign Interns working on different Projects Like HIV/AIDS Awareness, Child Rights, Drug Abuse, Caste System, Worldview, Micro Finance, Rural Development, Girl Child, etc.

• National Team, Development Sector of AIESEC India, Indirectly Hosted more Than 2,600 Interns Across India working on with Indians on Various Ills and Issues of the Society.

• National Team, Development Sector of AIESEC Mexico, 2013, Indirectly Hosted more Than 1,000 Interns Across Mexico working on with Mexicans on Various Ills and Issues of the Society.

• Actively Working In Micro Finance Sector In Various States Of India

• Initiated A Social Entrepreneurial Venture for Providing Employment to The Unemployable people Currently Operating in Punjab with the vision of Providing Employment and Empowerment to Small Cities and Town across India.


Mr. Vijay Kumar Sareen

Whole Time Director

Mr. V.K. Sareen is Ex-Vice-Principal and Head of PG Department at D.A.V. College, Jalandhar. After passing M.Com (with distinction) from University Business School, Punjab University, Chandigarh, he joined D.A.V. College in 1980. As Project Director, conducted various seminars, workshops, delivering guest lectures on varying topics in different colleges, he has co-chaired technical sessions, coordinated panel discussions and has judged inter-college quiz and other competitions.

Mr. Vijay Kumar Bhandari

Nominee Director

Mr. V.K Bhandari is a Nominee Director of the Company. He is a fellow member of the Institute of Chartered Accountants of India. He has expertise and rich experience of over 33 years in banking and finance field. During his tenure with Central Bank of India, he held various important positions in Audit, Regional, Zonal, Credit, Credit Monitoring, Merchant Banking, Treasury, International Divisions of the bank. He has been a Nominee Director of the Bank on the Board of following companies/ entities: – Infrastructure Leasing & Financial Services Ltd., (IL&FS) Mumbai – Indo-Zambia Bank Ltd. Lusaka (Zambia) – Cent Bank Home Finance Ltd., Bhopal – Central Bank Executors & Trustees Ltd, Mumbai


Ashwani Kumar Jindal

Independent Director

Mr Ashwani Kumar Jindal is an Independent Director. He is a recognized member of the Institute of Chartered Accountants of India. He has an immense knowledgeable experience in Income Tax, GST and Auditing. Worked and dedicated for social cause and organize blood donation camps, Flag Hosting, Plantation and many more. He is Co-opted Member of Internal Audit Standard Board of ICAI for the year 2020-21 and remained co-opted member of Committee of Members in Industry & Business of ICAI for the year 2019-20. Also remained Co-opted member of Board of Studies of ICAI for the years 2016-2019. He remained as Chairman of Jalandhar Branch of NIRC of ICAI for three years in 2006, 2009 and 2013-14. He is Founder member and General Secretary of Chartered Accountants Association. He is also General Secretary of Income Tax & GST Bar Jalandhar.

Ms.Aditi Kapoor

Independent Director

Specialization: corporate laws, management consultancy and BPR solutions Ms. Aditi Kapur Arora, is a qualified Company Secretary and a Law Graduate. She is also a Six Sigma Black Belt certified. She is also a Senior Associate in Kapur Law Firm, a leading civil law firm of Kapurthala established since 1925 and a Senior Associate in M/s Arora and Associates, a leading multi disciplinary law firm based at Jalandhar. Her expertise includes corporate laws, management consultancy and BPR solutions. She has been handling independently legal matters of the reputed organizations in the region including Consumer Litigation, Arbitration Matters, Revenue Matters etc.

Mr.Chandan Chugh

Promoter and Non-Executive Director

Specialization: Management, Administration, Educational & Social Work MR. Chandan Chugh, the younger son of Mr. Shiv Dyal Chugh and brother of Mr. Rohin Chugh, is Promoter and Non-Executive Director of the Board of the Company since 20/09/2000. He is graduate in Hotel Management. He is the Managing Director of PHF Finance Limited. He is having more than 13 years of experience in the NBFC industry and having wide knowledge of all aspects of NBFC business. He also contributes in the Management of the Company and also involved in the Business Administration and Policy Decisions of the Company. Further, He is actively involved in the Social works and Educational activities and also contributes the Management experience in the Business of the Company.

Mr.Meghal Gupta

Non-Executive Director

Mr. Meghal Gupta is an Engineer by profession. He has a wide experience in NBFC and finance sector. He is also the promoter of Hamco Ispat Private Limited, a leading manufacturer and exporter of wide range of industrial tools. He has worked as an Engineer with Happy Forgings Private Limited, GNA Axles Limited and NK Industries Limited. He is a state player of roller skating and judo. He has executed various projects at College Level, namely solar vehicle, hybrid vehicle and power generation through footsteps.